NEW FIBER FROM MOHAWK AND SELAND'S

In a landmark ruling: Federal Trade Commission (FTC)
Approves New Generic Subclass for PTT
It’s revolutionary, it’s innovative, it’s distinctive and now it’s official. On Friday, March 20th, the FTC approved “triexta” as the new generic sub-class for PTT. Triexta is the new standard in carpet fiber. Mohawk has been praising the performance attributes of PTT since the introduction of SmartStrand® in 2004, so naturally we are very pleased to see that PTT is officially recognized as a superior fiber.
In early 2006, Mohawk Industries and DuPont jointly petitioned the FTC to establish a new generic fiber subclass name under the existing classification of “polyester” for the PTT category (Polytrimethylene Terephthalate). Mohawk currently sells PTT under two umbrellas; SmartStrand® and SmartStrand® with DuPont ™ Sorona® renewably sourced polymer. This
ruling is significant, and historic for the carpet industry. This is the first extension that the FTC has approved for textiles in 5 years and the first extension for residential carpeting in 50 years (since nylon was established under the Textile Fiber Act in June 1959).

The FTC required 3 criteria to be proven for a subclass name to be granted:
1) Has the same general chemical composition as an established generic fiber category.
2) Has distinctive properties of importance to the general public as a result of a new method of manufacture or substantially differentiated physical characteristics, such as fiber structure.
3) The distinctive feature(s) make the fiber suitable for uses for which other fibers under the established generic name would not be suited, or would be significantly less well suited.
This petition was necessary. (Retailers) told us that having these clearly superior products in the same fiber category as PET was misleading to consumers, restrictive, and severely limiting to the new and superior product’s marketability. SmartStrand® carpets have gained tremendous market share in a few short years. The demand for these revolutionary and improved carpets continues to increase and consumer satisfaction is high. This FTC ruling clarifies any misleading issues (retailers) may have experienced relative to PET carpets.

This landmark ruling confirms what (retailers) have been telling us; that SmartStrand® is not PET polyester, it’s triexta and it’s just better™. Triexta represents a new class of fiber; a new standard in carpet; one that sets a new, higher bar in performance. SmartStrand® carpets will be labeled 100% Triexta, and they will stand out on the showroom floor.

Mohawk and DuPont would like to thank (retailers) for supporting this process and for selling Mohawk’s revolutionary and innovative carpet, SmartStrand®, it’s just better™!
Triexta- The New Standard In Fiber.